With the resurgence of interest in art needlework in the late 19th and early 20th centuries, many enterprising men and women opened shops that sold needlework supplies, patterns, and sometimes finished products. Such was the business operated by Emma Louise Sonnenberg in Belmar, New Jersey. Many of her clients were no doubt summer visitors to this seaside resort, but the catalogue she produced claimed that the shop sent goods as far afield as Maine and California.